Direct Mail Marketing | Prospecting, Retargeting, Retention
Prospecting, Retargeting, Retention for automotive, real estate, healthcare, political, non-profit, financial services, and education.
Why Bedford Advertising for Direct Mail
Our direct mail programs outperform because we combine better data, stronger creative, and campaign intelligence across the customer journey. You reach the right households and businesses at the right time with offers that convert.
Three Advantages You Can Only Get Here
No limitations, full service: Strategy, data, creative, print, mail, tracking, and optional omnichannel expansion handled in house when it will grow your sales. Direct Mail allows you to talk one-on-one with your consumer with a customized personal message that can be more effective than any other medium. At Bedford Advertising, our goal is to reach the right audience at right time, all while saying the right things. Our art department creates eye-catching direct mail pieces that use bold color schemes, attention-getting headlines and non-traditional delivery methods to make sure your message gets noticed.
Superior audience targeting: Premium data through Experian and S&P Mobility to pinpoint high intent prospects and build look alike segments for scale.
Proven experience and results: 45 years operating direct mail at national and local scale with more than $500 million in sales influenced by our programs.
Direct Mail Across the Full Journey
Prospecting
Acquire net new buyers with modeled lists, geo targeting, and compelling offers. We test creative, formats, and incentives to lift response and lower cost per lead.
Retargeting
Re engage website visitors and event attendees with triggered postcards or letters that arrive days after a digital touch. Dynamic content aligns to on site behavior.
Retention
Keep customers active with service reminders, seasonal promotions, upsell offers, and loyalty mailers tied to lifecycle moments.
Industry Solutions Built for Performance
Automotive
Sales events, service, conquest, equity mining.
Non-Profit
Donor acquisition, lapsed reactivation, appeals.
Real Estate
Investor outreach, seller leads, open house traffic.
Political
Voter persuasion and GOTV compliant programs.
Healthcare
Patient acquisition, service line promotions, screenings.
Financial and Education
Pre-qualifed offers, program enrollment, open house.
Case Study: From Mailbox to Measurable ROI
Client: Grapevine Ford Lincoln
$1,166,168 – Vehicle sales in first 3 months
$595,918 – Service sales in first 3 months
2.7% – Response rate
58% – Increase in site users
51% – Increase in online leads
$23.93 – Revenue per $1 in ads
Source: Bedford Advertising case study Grapevine Ford 2023.
Ready to Grow with Direct Mail?
If you are a small business owner or marketing executive in DFW and need predictable revenue from direct mail, start now and we will build a plan that hits your goals.
See Bedford Advertising in Action
Learn more about how Bedford Advertising might help your company’s advertising efforts by reading our case studies.
Are you ready to accelerate your growth?
