Clarify. Grow. Dominate.
For almost 50 years, we have helped franchise auto dealerships dominate their local market using our Key to Successâ„¢ approach, so they can achieve consistent sales growth.
One Partner. Not 30 Vendors.
A typical dealership juggles 15 to 30 vendors. A TV rep, a radio rep, three digital vendors, an SEO company, a website provider. Every one of them is paid to sell more of their own thing, and nobody owns the whole picture. The General Manager becomes a part-time marketing manager whether they want to be or not.
Bedford answers that with the Automotive Advertising Consultant: a single dedicated expert who manages every vendor and the entire strategy on your behalf, guided by verified, state-registered manufacturer data updated within three days. You get your time back. Your advertising gets an owner.
Partners Who Trust Bedford Advertising
Our work speaks for itself
Results need to be measurable, but they also need to be value-driven. We partner with you to grow your sales as well as your brand, delivering valuable results with strategic direction.
What We Do Best.
CLARITY. Know exactly what is driving sales and what is wasting spend. No more vanity metrics. One number matters: market share growth.
GROWTH. Achieve consistent sales and revenue growth from every advertising dollar. Budgets built around a target Cost Per Sold Vehicle, not gut feel or last year’s number.
DOMINANCE. Be recognized, remembered, and the #1 choice in your market. Creative that answers why buy, why us, why now.
Our Standard of Excellence.
If we ever make a factual mistake in one of your ads, a wrong phone number or an incorrect lease price, we refund the entire campaign. We put our own money behind being right.
Auto Advertising Academy
Perspectives, case studies, and independent market research from the advertising consultants working inside franchise dealerships every day. Almost 50 years in the business, and here’s what we’re seeing.
-
How to Navigate Auto Sales Seasonality with Effective Marketing Strategies
Ask any General Manager in your market when the slow months hit, and they will recite the calendar in their sleep. January drags. Spring picks up. Summer runs hot. December closes hard. Nobody in franchise retail is confused about the shape of the year. That is the problem. The sales calendar is the most widely…
-
The Four Factors That Drive Market Share Growth
Two same-brand dealerships can sit in the same market, sell to the same buyers, and finish the year in completely different places. One gains share. One gives it up. When we study why, the answer almost never comes down to luck or the economy. It comes down to four factors, and how many of them…
Ready to see if Bedford Advertising is for you?
