Who We Are
Bedford Advertising has been a driving force in automotive advertising since 1980.
Experience has taught us that business as usual is anything but. That’s why we approach things differently – so we can ensure every element of your automotive marketing strategy is right on target and every dollar spent is right on the money.
At Bedford Advertising, we drive sales. Over the years we’ve helped numerous auto groups and individual dealerships across the country shift their sales into high gear – and we’d love to do the same for yours. Contact us today and take us for a test drive.
Loves the Car Biz
Has 10W40 motor oil running through his veins
Makes Great Margaritas
Swing by sometime and let her mix one up for you
Can and will knit you a sweater
Has seen every episode of the Andy Griffith show
Lives to Rock
All of Beau’s amps go 11
We Keep Track
We Have Fun
Given today’s media landscape, it’s imperative to know your buyer’s behavior so what you do and when you do it are relevant to the target audience. Media usage guides the medium selected in order to reach the highest potential qualified audience possible. Timing guides when the respective mediums are utilized.
Effective media buys are based on superior insights into the target audience. Bedford’s Media Department develops insight in their planning phase, and does extensive research using the latest tools to precisely insert your commercials into the most effective Traditional and Alternative Media programming available.
Pieces of Direct Mail Sent, Per Month
At Bedford Advertising, our goal is to reach the right audience at right time, all while saying the right things. Our art department creates eye-catching direct mail pieces that use bold color schemes, attention-getting headlines and non-traditional delivery methods to make sure your message gets noticed.
We have every type of list you can imagine: current title data, credit approvals, bankruptcies, student lists, conquest lists, saturation and more. Plus, we constantly update them to keep them current, and we track every project from beginning to end to ensure what was promised is what was delivered.
“The consumer isn’t a moron – she’s your wife.”
At Bedford Advertising, our goal isn’t winning awards – it’s winning over your customer’s hearts and minds. So the next time they need a new vehicle, yours is the first name they think of. That’s a win-win situation for everyone.
Check out our portfolio section to see a few examples of work that has helped move the needle and rev up sales for our clients.
All that is valuable in human society depends upon the opportunity for development accorded the individual.
From shooting to editing to sound design and post scoring, Bedford’s production department does it all. And, we do it all exceptionally well. Our full-time staff of editors, motion graphics artists, audio engineers, DP’s and producers are all seasoned veterans, and have worked on some of the largest automotive accounts in the country.
With full production capabilities in-house, our award-winning production team can turn key any size project, from concept to fruition. By owning all of our own state-of-the-art camera gear and production equipment, we’re able to keep production costs as low as possible. Plus, we’re able to react to changes in the market quickly, efficiently and effectively.
Our Account Strategy
Effective account planning is a combination of science and intuition. It’s creating and implementing automotive marketing solutions to take your business where it needs to go. It is also something Bedford Advertising does exceptionally well. Bedford’s automotive marketing consultants work diligently with you to analyze not only your brand, but also your competitor’s. Then, we strategically devise a marketing plan that will ensure maximum ROI.
Delve into the consumer psyche to gain keener insight into their wants and needs.
Create automotive advertising that will get noticed and generate results.
Link this together in a simple automotive marketing strategy statement that we adhere to religiously
Over 1/3 of customers use only their smart phone for vehicle research and over 1/2 of all video is viewed on mobile. We will integrate your message across all platforms ensuring for mobile optimization while establishing a dialogue with your prospective buyers at every stage in their shopping journey.
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Bedford’s creative department specializes in eye-catching advertising that gets noticed – and wins awards. Quite a few awards, actually. And while little statues are nice, we prefer big results. That’s what our creative department strives for – and delivers.
Volvo of DallasView
“Best In Class”
“More Muscle. Less Guzzle.”
“MFW Offers”, E-Blast
McCombs Ford WestView
“GVF Truck Month”
“Black Label Mailer”
“Camry One Event”, Pandora Landing Page
Toyota of RichardsonView
“4th of July Sale”, Banner
Toyota of RichardsonView
“Great American July 4th Sale”
McCombs Ford WestView
“Smoke and Mirrors”