Clarify. Grow. Dominate.
For almost 50 years, we have helped franchise auto dealerships dominate their local market using our Key to Successâ„¢ approach, so they can achieve consistent sales growth.
One Partner. Not 30 Vendors.
A typical dealership juggles 15 to 30 vendors. A TV rep, a radio rep, three digital vendors, an SEO company, a website provider. Every one of them is paid to sell more of their own thing, and nobody owns the whole picture. The General Manager becomes a part-time marketing manager whether they want to be or not.
Bedford answers that with the Automotive Advertising Consultant: a single dedicated expert who manages every vendor and the entire strategy on your behalf, guided by verified, state-registered manufacturer data updated within three days. You get your time back. Your advertising gets an owner.
Partners Who Trust Bedford Advertising
Our work speaks for itself
Results need to be measurable, but they also need to be value-driven. We partner with you to grow your sales as well as your brand, delivering valuable results with strategic direction.
What We Do Best.
CLARITY. Know exactly what is driving sales and what is wasting spend. No more vanity metrics. One number matters: market share growth.
GROWTH. Achieve consistent sales and revenue growth from every advertising dollar. Budgets built around a target Cost Per Sold Vehicle, not gut feel or last year’s number.
DOMINANCE. Be recognized, remembered, and the #1 choice in your market. Creative that answers why buy, why us, why now.
Our Standard of Excellence.
If we ever make a factual mistake in one of your ads, a wrong phone number or an incorrect lease price, we refund the entire campaign. We put our own money behind being right.
Auto Advertising University
Perspectives, case studies, and independent market research from the advertising consultants working inside franchise dealerships every day. Almost 50 years in the business, and here’s what we’re seeing.
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The FTC Says Your Salesperson’s TikTok Is Your Ad
Credit: TikTok The Car Salesman
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The Average Buyer Myth
Every manufacturer has a promotional playbook. Monthly incentives, seasonal sales events, year-end clearance packages — the offers are pre-built, co-op funded, and ready to deploy. For a General Manager running a full operation, those promotions are the path of least resistance. And in many markets, it has worked well enough for long enough that it…
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The Defensive Reflex
When a competitor down the street launches a massive weekend event or floods the market with a new campaign, the natural instinct is to respond immediately. You gather your team, scramble your marketing vendors, and rush to get a counter-promotion into the market. You feel like you are protecting your territory. In reality, you are…
Ready to see if Bedford Advertising is for you?
