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Grapevine Ford Lincoln

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CASE STUDY

Becoming a Top Ford Dealer in the DFW Market

Grapevine Ford Lincoln partnered with Bedford Advertising to increase sales and service leads to their dealership. Bedford Ads set up Facebook and direct mail campaigns to maximize the reach of Grapevine Ford Lincoln in their PMA.

After the campaign launched, Grapevine Ford Lincoln increased website users by 58% and their web leads grew by 51%.

Their Story

As a Ford President’s Award winner for customer service, Grapevine Ford Lincoln has become one of the top Dallas-area Ford dealerships since we opened our doors in 2009. At Grapevine Ford, we take pride in the care we provide our customers, as well as the timeliness of our service. We believe in getting it right the FIRST time; that’s why we strive to be diligent and detail-oriented in every job we take on.

This pride in service and customer satisfaction has put Grapevine Ford Lincoln on the map for many Dallas-area residents.

The Challenge

Increase sales and service revenue in their primary market

To grow Grapevine Ford Lincoln our team analyzed the local market and discovered that the buyer propensity has heavily favored to respond to social media advertising and direct mail campaigns. Our creative team got to work to identify the messaging that would capture the audience’s attention, while our digital & media teams worked on targeting audiences and building processes to track Grapevine Ford’s ROI.

Our Solution

Social Media Advertising and Direct Mail That Maximizes Revenue

  • We collected up-to-the-minute market data to target the most relevant audiences. 
  • Launched the Love-it or Leave-it campaign and kept consistent messaging across channels.
  • Created a targeted list of prospects and hit them with monthly mailers and Facebook / Instagram ads.
  • We utilized website tracking and call tracking to track leads and sales.
  • We incrementally tested the messaging to maximize efficiency. 

The Result

Grapevine Ford Lincoln began seeing a return immediately. Through the first 3 months they received $1,166,168 in total vehicle sales and $595,918 in service sales. The mailers also received an impressive 2.7% response rate.

58%

Increase in site users

51%

Increase in online leads

$23.93

Increase in revenue for every $1 spent on ads