While every dealership has its own unique strengths and weaknesses, we’ve discovered there are a few key advertising strategies that any successful GM should utilize. After 40 years of working with dealerships from all over the place, here’s our top 5 ideas to level up your sales game:
- Create a Compelling Offer
The first step to increasing auto sales is to create a compelling offer that potential customers can’t resist. This could be a discount, a freebie, or something else that would entice someone to buy a car from your dealership. - Use Eye-Catching visuals
When it comes to advertising, visuals are key. Use eye-catching visuals in your ads, such as bright colors, interesting graphics, and attention-grabbing headlines. - Utilize Different Channels
Don’t just stick to one form of advertising, such as print ads or TV commercials. Utilize different channels to reach potential customers, including social media, email marketing, and even guerilla marketing tactics. - Test, Test, Test
Make sure to test different versions of your ads before you roll them out to the masses. Try different offers, visuals, and copy to see what works best with your target audience. - Be Consistent
Once you’ve found an ad that works well, be sure to be consistent with it. Use the same offer, visuals, and copy for a period of time so that potential customers will start to recognize your brand.