Category: Direct Mail

If you’re like most car dealerships, you’ve been using direct mail as a way to reach out to potential customers for years. But how do you know if your direct mail campaigns are actually working? In this blog post, we’ll show you how to measure the success of your direct mail campaigns so that you can make sure you’re getting the most bang for your buck.

There are a few different metrics you can use to measure the success of your direct mail campaigns. The first is response rate. This is the percentage of people who respond to your direct mail campaign by either visiting your dealership or calling you. Our clients typically see a response rate for a direct mail campaign within 2-3%.

Another metric you can use is conversion rate. This is the percentage of people who responded to your campaign and ended up buying a car from you. Our clients see a conversion rate for their direct mail campaigns around 10-15%.

Finally, you can also measure the ROI of your direct mail campaigns by looking at the cost per lead. This is the amount of money you spend on your campaign divided by the number of leads it generates. Our clients typically see an ROI around $25 – $50 for every $1 spent.

Direct mail can be a great way to generate leads for your dealership. But it’s important to measure the success of your campaigns so that you know you’re getting a good return on your investment. By tracking the response rate, conversion rate, and cost per lead, you can make sure that your direct mail campaigns are as successful as possible.

Want to learn how to get more sales from direct mail?

Direct mail can be a great way to reach new customers and grow your business. But how do you make sure you’re getting the most out of your direct mail campaigns? In this blog post, we’ll share some tips on how to maximize your return on investment (ROI) from direct mail.

Define your goals.

Before you even start planning your direct mail campaign, it’s important to define what you want to achieve. Are you looking to increase brand awareness? Drive sales of a specific product or service? Grow your customer base in a certain geographic area? Once you know your goals, you can develop a direct mail campaign that’s more likely to achieve them.

Know your audience.

Another important consideration is who you’re targeting with your direct mail campaign. What are their demographics? What are their interests and needs? What motivates them? The more you know about your target audience, the better equipped you’ll be to create a direct mail campaign that resonates with them.

Test, test, test.

Don’t just assume that one type of direct mail piece is going to work for everyone on your list. Try testing different versions of your direct mail piece with small groups of people before rolling it out to your entire list. This will help you fine-tune your message and ensure that it’s as effective as possible.

Track your results.

Finally, once you’ve launched your direct mail campaign, it’s important to track the results so you can see what’s working and what isn’t. There are a number of different metrics you can track, such as response rate, conversion rate, and cost per lead. By tracking these metrics, you’ll be able to fine-tune future campaigns for even better results.

Bedford Advertising Clients Average a 50:1 ROI on Direct Mail Campaigns

Following these tips can help you get the most out of your direct mail marketing campaigns and maximize your ROI. Not sure where to start? Our team at Bedford Advertising would be happy to help! Contact us today and we’ll get started on developing a direct mail campaign that’s right for you.