Branding - Bedford Advertising

At Bedford Ads, we pride ourselves on delivering world-class production services tailored to the automotive industry. From concept to completion, our in-house production team brings a wealth of expertise to every project, ensuring each piece of content stands out in a competitive market.

Our award-winning team includes seasoned editors, motion graphics artists, audio engineers, directors of photography, and producers. These professionals have worked on some of the largest automotive accounts in the country, bringing a level of polish and creativity that consistently exceeds expectations. With state-of-the-art camera gear and production equipment owned in-house, we not only ensure the highest quality but also keep costs efficient for our clients.

Elevating Black Friday Deals: Universal Toyota Commercial

For Universal Toyota, we crafted a dynamic commercial for their Black Friday Sales Event. The project seamlessly blended high-quality vehicle cinematography, aerial footage, spokesperson segments, custom graphics, and stock footage to create an engaging advertisement. The result was a cohesive production, optimized for both traditional TV and OTT streaming platforms, that effectively captured the excitement of the sales event.

Employee Spotlight: Commitment to Excellence at Red McCombs Toyota

In another project, our team produced an employee spotlight video for Red McCombs Toyota. This piece featured an engaging on-camera interview with a seasoned team member, highlighting his extensive industry experience and the benefits of purchasing from the dealership. Complemented by footage of the dealership lot and staff-customer interactions, the video reinforced trust and the personal touch Red McCombs offers.

Building Trust: The Ed Morse Brand Story

For Ed Morse, we delivered a brand-focused commercial featuring a voiceover by Teddy Morse. By incorporating footage of employees interacting with customers, we emphasized the brand’s commitment to authenticity and trust, underscoring the importance of a strong spokesperson in brand marketing.

Whether it’s crafting brand narratives or producing sales-focused content, Bedford Ads is equipped to turn any vision into a compelling reality. Contact us today for any of your TV production needs.

Darmini Kara

SEO Content Strategist

With her combined passion for SEO and design, Darmini has a unique insight into the world of digital marketing that gives her an edge when building brands and forging strong connections with her clients. Coupled with 12 years experience in the SEO industry, she is committed to the art of handling clients needs, with efficiency, compassion and humor.

When I began my career in sales, there were no cell phones for quick messaging, and email wasn’t even a thing. I can’t recall all the details of my first sale, but I vividly remember receiving a handwritten note expressing sincere gratitude. That simple gesture made a lasting impact on me; it motivated me to go above and beyond for that client. It also made me reflect on my own gratitude for the person who trusted me with their purchase, inspiring me to send a heartfelt thank-you note in return. From that moment on, I was committed to ensuring that every client felt the same sense of appreciation.

Appreciation marketing might seem like a no-brainer, but the truth is, a lot of people just don’t do it. So what is appreciation marketing exactly? Appreciation marketing is a strategy that focuses on building relationships with customers by showing gratitude for their business. It’s a way for businesses to recognize the value of their customers’ time and money, and to show that they are committed to providing a good customer experience. For advertising consultants, sellers, and vendors in the auto industry, it’s crucial to recognize that building strong relationships goes beyond closing a sale or delivering a service. It’s about genuinely connecting with clients and showing them, they’re valued, something that often gets lost in the hustle.

One key aspect of appreciation marketing is focusing on your existing circle of clients. These are the people who already know you, trust you, and have experienced your work firsthand. By reinforcing those relationships, you’re not just securing repeat business but also creating brand advocates who will spread the word for you. It’s all about making your circle feel appreciated and part of something bigger.

Here’s the thing: perceived indifference can be a killer. If your customers think you’re indifferent to their needs after the sale or service, they’re going to look elsewhere. People like doing business with those who care about them, not just their wallets. So, if you’re not showing appreciation beyond the transaction, you might be missing a golden opportunity.

How to Show Genuine Appreciation

The real trick is doing something different—something that sets you apart. It doesn’t have to be extravagant. For example:

A handwritten note
A follow up call asking how their purchase is working out
A birthday card
Create a thank you video

Clients remember how you made them feel, so leaving a positive impression can go a long way. Make your appreciation feel genuine and thoughtful, and you’ll stand out in a crowded market. That’s the real power of appreciation marketing, it’s simple, yet incredibly effective.

I’ve spent many years in the sales industry, and I’ve learned that relationships are the cornerstone of lasting partnerships. The key isn’t just about being a reliable source of truth, but also about creating an exceptional experience for clients. Over time, many of my business relationships evolved into genuine friendships—connections where we could chat about life beyond the workday. These conversations aren’t about what someone needs, but about genuinely caring for their well-being, always.

Scott Horvath

Account Manager

Scott is an accomplished sales leader in the automotive industry, known for expanding markets, championing change, and fostering strong client relationships. With expertise in consumer insights, data analytics, and strategic thinking, Scott excels in leveraging systems to drive revenue growth and market share. A collaborative and consultative professional, Scott has a proven track record of leading high-performance teams, resolving conflicts, and promoting ongoing development. Scott’s dynamic leadership inspires teams to exceed expectations and maximize revenue through clear communication and a focus on achieving client objectives.

Graphic design plays a crucial role in shaping a brand’s identity. The visual elements of a brand—its logo, colors, typography, and imagery—are like the face of the company. These visuals aren’t just for show; they help convey important messages, stir emotions, and create connections with your audience. Whether it’s through printed materials, a website, or social media posts, strong graphic design can leave a lasting impression on your target audience.

Communicating Through Design

Think of graphic design as your brand’s first impression. It’s that initial moment when potential customers decide whether they want to engage with your business or not. In today’s fast-paced world, people consume visual information quickly, so having a strong visual identity communicates professionalism, credibility, and trust right away.

Good design isn’t just about looking pretty—it can directly impact your sales. A well-designed website or marketing materials attract more customers, improve their experience, and ultimately lead to more conversions. Investing in graphic design is more than just a cost; it’s an investment in your business’s future.

Creating a Positive Marketing Experience

Visuals often speak louder than words. Through the right combination of images, fonts, and colors, graphic design can tell the story of your brand’s values and identity. Marketing materials like brochures, flyers, and banners are opportunities to showcase your brand’s message.

Graphic designers can create visually engaging collateral that not only captures attention but also informs and converts your audience. Using smart layouts, effective typography, and compelling imagery, they help build a connection between your brand and potential customers.

Memorable design is key to building brand loyalty. When customers associate your brand with quality and reliability, they’re more likely to come back, driving repeat business and even spreading the word to others.

Consistency is Key in Branding

A brand isn’t just about one product or service—it’s about the overall impression customers have of your business. Your brand represents your company’s core values, and that plays a huge role in its success. Building a solid brand identity doesn’t just shape how people see your company; it also encourages them to return for more. And just as building a brand image is important, so is staying consistent with it.

Maintaining Consistency Across Platforms

The foundation of any strong brand is consistency. As consumers interact with your business on different platforms, they should have a smooth and unified experience. Graphic design is key to making sure this happens. From the logo on your storefront to the images on your website, everything should reflect the core of your brand.

In today’s digital world, your brand’s visuals are everywhere—on mobile apps, websites, social media, and even billboards. Good graphic design ensures that these visuals adapt well across all platforms. Whether someone is viewing your brand on their phone or a large outdoor sign, keeping your visual identity consistent creates a seamless brand experience.

Consistency in both messaging and design is your secret weapon. When your brand is visually consistent across all channels, it helps eliminate confusion. This consistency builds familiarity, and that familiarity leads to trust. When people trust your brand, they’re much more likely to do business with you.

Bedford Advertising offers graphic design services as part of its creative services. You can trust that every advertising or marketing campaign with us includes the expertise of a professional graphic artist as an integral part of your team. Let us elevate your brand with creativity and precision—partner with us today!

Chris Ferguson

Graphic Designer

Chris Ferguson is a talented Graphic Designer with a strong background in creating preprints, direct mail, door hangers, and front-page notes. Chris excels at delivering print-ready artwork, ensuring high quality and accuracy by meticulously reviewing and troubleshooting files to prevent errors. His work spans various media, from print to digital, producing impactful advertising and marketing creative for a wide range of clients. Chris collaborates closely with content strategists to transform text into engaging visual experiences, particularly in video presentations aimed at winning new business. He also plays a key role in improving processes and communication within creative teams, enhancing overall efficiency and collaboration.