Are you looking to save money on your dealership’s Google Ads? Here are 5 tips to help you get started:
1. Choose the right keywords.
2. Set your budget based on results, not clicks.
3. Target your audience with precision.
4. Use negative keywords to exclude unqualified leads.
5. Monitor your results and adjust accordingly.
By following these simple tips, you can save money and get more out of your Google Ads campaigns!
1. Choose the right keywords.
Google Ads is an invaluable tool for dealership owners to advertise their inventory. Selecting the right keywords, or search terms, to focus your Google Ads campaign on can make all the difference when it comes to being successful. Some keywords will produce way more clicks and leads than others, so take some time researching what works best in your area and market. If you’re just getting started with Google Ads, defining a keyword strategy that focuses on customer search terms and trends can go a long way towards optimizing your results.
2. Set your budget based on results, not clicks.
If you’re looking to increase vehicle sales, it’s critical to take meaningful results into account when allocating your budget. Instead of focusing on clicks alone, think about how many leads a campaign is generating or how often people are filling out contact forms after seeing an advertisement. Even if one campaign has more clicks than another, it could still be underperforming in terms of meaningful outcomes that result in increased sales. A budget based on meaningful results is key to reaching your goals of increased vehicle sales!
3. Target your audience with precision.
When it comes to targeting your audience with precision, the goal is to scan competitor sites and aim for current in-market shoppers. This can help you find customers who are genuinely interested in what you’re offering, resulting in higher conversion rates and a better ROI. With the right tools and data sources that measure the customer journey and understand past interactions, you can research strategies to appeal to small niche markets that are especially receptive to your message. When done correctly, this kind of pinpoint accuracy will result in an impressive list of leads, ready for conversion.
4. Use negative keywords to exclude unqualified leads.
Looking to increase your clicks AND get better leads? Look no further than using negative keywords! Negative keywords allow you to consciously filter our those leads that don’t fit the scope of your business, helping increase the quality of traffic and increase customer conversion. Big data has plenty of pitfalls and choosing negative keywords is one way to make sure you aren’t getting lost in them! So break down those barriers, take a few extra steps, and embrace the power of negative keywords – you won’t be disappointed by the outcome!
5. Monitor your results and adjust accordingly
As a dealership, monitoring sales results and adjusting accordingly is a crucial component of success. A dealership should always stay flexible and knowledgeable to understand the changing demands of customers in order to maximize opportunities. Analyzing trends in customer spending can help you stay on top of the market and craft targeted approaches to drive results. After all, it’s all about knowing which tactics work best for your dealership so you can make the most out of each opportunity. So keep an eye on the numbers, tweak your approaches as needed, and watch those sales soar!
By following these five digital marketing tips, you can set your dealership up for success and avoid some common pitfalls. Remember to focus on the right keywords, set your budget based on results, target your audience precisely, use negative keywords, and monitor your results so you can fine-tune your approach as needed.
Ready to get started? Reach out for a free digital assessment today.
Ready to get started?
Reach out for a free digital assessment today.